So Domino’s pizza has been running a rather, ahem, interesting online ad campaign lately. Having recently used their online portal to order myself a lunchtime snack (die, coronaries, die!), I find myself an unfortunate victim of some kind of re-targeting campaign which refuses to clear off. And instead of tempting me by putting a picture of, oh, I don’t know, an oozingly cheese topped and pizza with lip smacking toppings, which is the obvious choice for luring in poor hapless carb crunchers like myself, this animated flash is what I got instead.
Yup. Those arrows are FERTILIZING my pizza.
Now I don’t know which genius mind thought of this concept, but I’m sorry to say that the sight of millions of little arrows racing to be the first to get to that otherwise delectable looking pizza – not the most appetizing image. Even if I can get past the arrows rushing in like little warriors in 300, they proceed to wiggle around most obscenely, leaving no room in your mind as to the allusion, and more likely to evoke a “WTF!?!?!?!” reaction rather than – “Oh yum! Ovaries! Let’s order a pizza!”
Basically, Domino’s really needs to rethink their current creative. I’m not sure what they were thinking when they put together this unusual idea, but to me, who would not hesitate for an instant to order a Double Cheese Burst pizza with Garlic bread and 2 Cheesy Dips on the side– the only kind of “Khushiyon Ki Home Delivery” I’m thinking of is probably Not Safe For Work.
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